Selling to CTOs
The ultimate insider guide to winning the attention of data, platform and engineering executives
CTOs want to buy from you - but you need to approach them with the right message, in the right way at the right time. I’ve spent the last 15 years building CTO communities and helping dev and data tool companies to sell successfully to CTOs.Whether you’re doing user research, soliciting design partners, identifying your value proposition and ICP, refining your positioning or simply scaling a proven GTM motion, I can help - at no cost.Peter Bell
Founder/CTO, Selling to CTOs
Chief of Staff (Eng), Magnite
What is this?
A set of resources for founders, sales & marketing executives at developer & data tool companies that sell primarily to engineering, platform and data orgs.Request access to...
Discover cost-effective strategies and novel inventory to engage engineering leaders
Unlock actionable tips to increase executive response rates
Organize executive events that drive real connections
If you’re responsible for selling to engineering leaders, request access to get these insider tips to improve the effectiveness of your GTM spend.
Why me?
As an engineering leader I’ve built teams at General Assembly and Flatiron School and now help manage a 400-engineer org as Chief of Staff (Engineering) at Magnite. I also host O’Reilly’s CTO Hour, the Executive Summit at KubeCon, and founded CTOs at Scale.I’ve also spent a decade running CTO Summits and helping partners refine their executive engagement strategies.Now, I’m focused on helping developer and data tool companies improve their GTM strategies to better connect with and deliver value to engineering leaders.